Marriott International announced the launch of a new global marketing campaign for the promotional program of Marriott Bonvoy , The new name that replaces a substitute for loyalty programs ‘Marriott Rewards’ and’mkavat Ritz – Carlton ‘and’dev Starwood Preferred’.
The program was launched under the slogan of “re – imagined bonuses” through the Marriott International portfolio , which includes 30 hotel brand, offers a new range of amazing experiences and advantages of rich members.
It includes comprehensive marketing campaign published advertisements for the program through television stations and channels of digital videos, mobile phones and means of social communication panels , outdoor advertising, movie theaters and special events . The program allows members access to an exclusive range of experiences provided by brand partners in areas such as sports and entertainment.
In addition, the new name will be adopted in each of the website Marriott International and mobile phone applications of its multi – brand credit cards, in addition to the original content such as video shown on television content in hotel rooms for the members of the Marriott Bonvoy Program Digital Blog Marriott Bonvoy Traveler .
On this occasion, Karen Timbon, global chief marketing officer at Marriott International said: “reflects the Marriott Bonvoy Program For the spirit of joy provided good travel experiences that are available to members thanks to our portfolio , which includes a variety of leading hotels, as well as hospitality culture and the benefits of members of the unique and exceptional. Our aim is to promote the image Marriott Bonvoy program And encourage more people to go to the wonderful travel experiences. “
In order to shed light on the marketing campaign, working brand to produce television ads directed by Jean – Pierre Jounieh, film director nominee won an Academy Award, and in collaboration with the creative marketing content department at Marriott International and the Agency ‘Oobozorfatoura Marketing’ Marketing. It is filmed every one of these unique television advertising your style outlet Jounieh magical realism, with the award – winning cinematographer Janusz Kaminski Oscar awards overseeing the operations of cinematography. And resulted in this unique collaboration for a short film was filmed in the international Marriott hotels, including all of the Ritz – Carlton, Kyoto and W Verbier and JW Marriott Nashville Golf Resort and Spa The Westin Playa Conchal and the Sheraton Grand Dubai and Courtyard Bay Sedona Marriott. All offers comic films a glimpse of the spirit of joy raised by good travel experiences using only one word, namely , ‘Bonfoa’! To see and download a video, please visit the website: ipsum.pluribus.com
The campaign will include Marriott Bonvoy 22 different countries to the forefront of media headlines throughout the year, will also take advantage of the major cultural events to reviewthe new travel program more broadly around the world. The campaign will include the production of television commercials and digital videos in the United States, as well as in other global markets in Asia, Europe , North America and South America.
The show will be television advertising in the United States of America for the first time in the 91 annual version of the Oscars. In another precedent, the ad will be presented during a special propaganda break during the live broadcast of the ceremony , the prestigious events on the channel ‘ABC’ screen, as developed ‘ Marriott One Media ‘, the unit specialized media and affiliated group’ Publicis’, the media plan for the campaign.
Partnership with Manchester United
Marriott International is working to strengthen the experimental list of marketing partners through the signing of an agreement extends for several years with Manchester United, the football club ‘s most successful English Premier League level. This new marketing partnership involving many sales and marketing activities around the world. The sign will appear Marriott Bonvoy logo Permanently on the digital billboards surrounding the stadium floor ‘Old Trafford’ through the movable matches on television screens around the world. Members can Marriott Bonvoy Program Redeem points for access to the Marriott Bonvoy Suite Special on the pitch and enjoy the stunning scenery of the floor of the field and to experience the hospitality of the luxury VIP.
The program will Marriott Bonvoy To the largest fan base in the world of sport, including the loyal fans who are traveling behind the team to follow up their games in the league and European competitions and performances around the world. In addition, the platform will be moments of Marriott Bonvoy , The digital platform for the program Marriott Bonvoy , Which allows members to purchase or redeem points in exchange for unique experiences, adding Manchester United matches and experiences of VIP and other special club activities. By redeem points earned through booking hotel accommodation and the use of multi – brand credit cards, members can access a range of super – excellence experiments, including the Legends Club interview distinctive tours in the club’s stadium. The upcoming tests are available exclusively through moments of Marriott Bonvoy To allow members who solve guests of theMarriott Bonvoy Pavilion At the stadium ‘Old Trafford’ enjoy an amazing array of exclusive experiences, including:
- Accompany the stadium announcer and help him in the pre – match preparations.
- Welcome my players first team upon arrival at the stadium ‘Old Trafford’.
- Accompany the director of special sports equipment during the processing of the club locker room to receive the players.
This partnership is distinctive with Manchester United latest partnerships added by Marriott Bonvoy To the list of marketing partnerships concluded with global brands such as’ Younfersal Music Group ‘team’ Mercedes – AMG PETRONAS Motorsport ‘winner of the constructors’ championship in the ‘ Formula 1 ‘.
These marketing partnerships also allow program members the possibility to attend the famous cultural events such as the festival ‘Coachella Valley’ Music and Arts, and’sbaaat Hong Kong ‘, Festival’ South Beach Wayne End delegations’, and the finals championship ‘NCAA universities’, Festival Emirates Airline Dubai international jazz sponsored by ‘MasterCard’, and world Championship Golf – Mexico, starring the Madrid open masters, in addition to distinctive fans experiences with teams’ Bayern Munich ‘and’turrento Maple Leafs’, and in conjunction with the global advertising campaign for the awards ceremony of the Academy Awards.
The list includes highlights of the activities and programs of the members of the Marriott BonvoyProgram Which can be expected to win by redeem points through moments of Marriott BonvoyOn each of:
- Attend the Academy Awards this year and get amazing seats overlooking the red carpet to see the stars and celebrities during their arrival for the ceremony, along with the ceremony an exclusive dinner party watch in the theater ‘El Captain’, along with the possibility of attending the most exclusive events organized by the magazine ‘Vanity Fair’ ceremony after the ceremony.
- Members can enjoy levels of luxury and high – end hospitality during the festival ‘Coachella Valley’ Music and Arts , which will take place during the month of April. Highlights include the activities available to members during the festival ‘s exclusive access to the lobby Marriott Bonvoy For members, and VIP ceremony in the ‘Rose Garden’ dinner, tours and exclusive behind -the- scenes VIP and many other seats.
- During the coming period, members will be able to meet the current world champion Lewis Hamilton, a team driver ‘Mercedes – AMG PETRONAS Motorsport’ and teammate Valtteri Bottas. And will see the first three races of the new season for the World Championship Formula 1 tracks Melbourne, Bahrain and Shanghai to attend the activities and experiences of exclusive software that can be accessed through momentsof Marriott Bonvoy .
- Distribution on behalf of the APO Group Marriott International, Inc ..
About Marriott Bonvoy
It is ‘Marriott Bonvoy’ new travel program for the brand ‘Marriott International’, has derived his idea of the importance of travel that enriches the life experiences of its customers and the world around them. It was launched ‘Marriott Bonvoy’ in February 2019 and solving a substitute for loyalty programs ‘Marriott rewards’ and’mkavat The Ritz – Carlton ‘and’dev Starwood Preferred’.The new program includes a portfolio of leading labels that allow the acquisition and redeem points, and provides approximately 120 thousand trips and adventure through ‘moments Marriott Bonvoy’, the highlights as a unique travel encourages customers to explore new points and regions around the world and continue to catch up Bchgvhm. Program ‘Marriott Bonvoy’ consists of five categories of elite membership carries with it the advantages and unparalleled services. With the possibility of using the local currency, to acquire and redeem points processes become faster and more simply, and members can double the points earned with credit cards with multiple brands of ‘Chase’ and’omrikan Express’. Members also enjoy when they book directly from the site Marriott.com all the benefits covered by the membership of the elite, including the benefit of the Internet wireless free prices exclusive private members, access and departure recording via mobile phone with Mobile Requests feature as well as the use of smartphones as the key to a room. In addition to the rich and amazing travel program, will allow the possibility to book the chain of 30 luxury destination and unlimited spectrum of tests against the best available prices. To register for free or get more information about the ‘Marriott Bonvoy’, please visit the website: MarriottBonvoy.com. To download the application Marriott app, click here and travelers can communicate with ‘Marriott Bonvoy’ via Facebook, Twitter and Anstagram. Marriott Bonvoy
